October 21, 2008

Direct Mail Project

The objective of this project was to create a flyer for a company of our choice whose target was to promote their services to other business. I chose Skyline Jest, a private jet charter, which would advertise their services and why to choose them over commercial airlines. I worked with a modern, minimal design, very light in design, text and color. I also tried to mimic the many shapes of an airplane with the curved rectangles, very aerodynamic. The colors represent the sky and metal and chose to use a very light font (Helvetica Ultra Light)
We are also in the process of creating a website and brochure for our company using the same theme. More to come on this project...

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